Mekong - U.S. Partnership
Wildlife Alliance, an NGO fighting wildlife crime in Cambodia, released two captivating animated Public Service Announcements (PSAs) to be aired throughout Cambodia. The PSAs address the issue of the illegal wildlife consumption and encourage the public to not only stop consuming wildlife but also report wildlife crimes to the Wildlife Rapid Rescue Team (WRRT) hotline. The animated messages were funded by the Asia’s Regional Response to Endangered Species Trafficking program (ARREST), a USAID initiative implemented by the Freeland Foundation. The animated PSAs, which started airing on July 4th, were designed to appeal to every socioeconomic, age, and education level. The animated sketches were created and peer reviewed and by Cambodians, and promote two main messages; that wildlife consumption is ‘not cool’ and we should take pride in natural heritage. The PSAs will be aired through December on four key television stations including CTN which reaches 10 million viewers (90% of the Cambodian population). The animated PSAs can also be viewed, with English subtitles, on YouTube, Vimeo and Wildlife Alliance’s website at www.wildlifealliance.org.
Source: USAID/RDMA Regional Environment Office Weekly Update
