Fin Free Thailand Campaign Hits the Beach to Reduce Consumption of Shark Fin

On January 18, Fin Free Thailand hosted a Shark Conservation Awareness event on Koh Chang, Thailand’s 2^nd largest island.  Nearly one year since the USAID-funded Asia’s Regional Response to Endangered Species Trafficking project supported the launch of Fin Free Thailand, the consumption reduction campaign continues to gain strength with nearly 100 prominent hotels and restaurants pledging to never sell shark fin soup at their establishments.

Many private sector organizations contributed to the event in Koh Chang by hosting and providing prizes for those attending.  Among the event’s highlights was a shark sandcastle competition that drew contestants of all ages.  The crucial partnerships between the private sector and Fin Free not only broaden the reach of the campaign, but also help to sustain it.

Source: USAID/RDMA Regional Environment Office Weekly Update